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6 second ads will now appear for users watching YouTube content on their mobile device


YouTube will now be putting ads on its site that users won’t be able to skip.

Adverts on the site can last for longer than a minute but users can skip through most adverts after a few seconds.

“Bumper ads” (the 6 second ads) are showing that more users are viewing content from YouTube on a mobile device.

The new adverts mean that companies can show adverts to users watching on a mobile device. Some of the new ads have been tested on mobile devices already, and companies can start buying the ads from May.

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